Are You ready to Reach More People? 7 Reasons Your Holistic Health Business Needs a Blog
Things have changed dramatically over the past several months. And you’ve had to adapt in your holistic health business. The in-person opportunities you’re used to aren’t always available. Most everything has gone virtual. Whether you’ve moved your practice online or not, digital marketing has become even more important.
You know you need to reach people online if you want to keep your business thriving. But there are so many different options for online marketing. How do you choose?
You could focus all your time on social media. This can get you in front of an audience, but let’s face it. You don’t own these platforms. When Facebook or Instagram changes its algorithm, your reach can drop like a rock.
And social media can be a huge drain on your time. Deciding what to talk about, creating posts, and posting stories... these things all take time. And if you want to be visible on social media, you need to post several times a week.
You could pay for ads through Google, Facebook, or Instagram. But depending on the effectiveness of your ad, the ROI (return on investment) can be pretty low and the cost per click can be high. Plus, these platforms place a lot of restrictions on what you can and cannot say.
You need an effective digital marketing tool that won’t take all your time and energy. So how can you get your business in front of the right people and establish yourself as an expert in your field? You guessed it - blogging.
Yes, blogging is still relevant. And it has so many advantages. In fact, blogging is one of the best ways for you to connect with your audience and draw in potential new clients.
A blog leads people directly to your website, offering them valuable and permanent content.
According to a Hubstpot report, 82% of marketers who include blogging see a difference in ROI with their inbound marketing. (1)
According to Demandmetric, content marketing produces 3x as many leads as traditional marketing and costs 62% less. (2)
Blogging gives you the chance to communicate directly with your potential clients. A blog allows you to share your knowledge and help your readers get to know you. Yes blogging takes time. But this longform content can be easily outsourced.
A skilled holistic health copywriter can communicate your message using your voice, freeing you to focus on your clients.
Still not convinced? Here are 7 compelling reasons why your holistic health business needs a blog:
1. A blog can give you a boost in Google searches.
These days, everybody googles. When you’re looking for something, you go straight to the search bar on your computer. You type in what you want and you get pages and pages of possibilities. But how far into the results do you actually look?
Most people don’t scroll past the first page. So ranking at the top of your potential clients’ google searches is one of the best ways to draw in new business. This is where blogs can benefit you. Google rewards informative, properly formatted blog posts by bumping them up higher in the search results.
A great blog post will make both Google and your readers happy. When you post an article that solves a problem for your client and includes search engine optimization (SEO), it will move up the ranks of Google searches. (3)
2. Blogging establishes you as an expert in your niche.
Are there experts in your field you turn to when you have questions? If you’re a nutritional therapist you may look to Josh Axe, Chris Kresser, or Aviva Romm. Why? These people have established their authority through their articles. They have consistent, well-written, and informative blog posts that show up at the top of Google searches.
But it’s not magic. You are an expert in your field. And with blogging as a part of your content marketing strategy, people will find you too.
Blogging is your chance to shine in front of people who don’t know you. Your clients appreciate and understand the depth of your knowledge and expertise. But someone searching for you online may not. With a blog, you can highlight your knowledge and specialization for all the world to see.
3. Blogging helps your potential clients know, like, and trust you.
According to Demandmetric, 78% of consumers feel they develop a relationship with a company that posts valuable content. (4) And it makes sense. People get to know you through your blog. They connect with your personality and find out what’s important to you in your practice. When they see their problems and concerns addressed in your articles, they begin to trust you.
A blog gives you the chance to hang out in your potential client’s virtual living room and talk to them about their concerns. You can provide information, and even hope. And as you develop this rapport, you will earn their trust, and quite possibly, their business.
4. Blog posts are shareable.
There is no better way to increase your audience than by writing content that gets shared. Much like a recommendation, a share from a friend establishes immediate trust. And when your content gets shared, you reach a whole new audience. Out of all the content on your website, blog posts are the most shareable.
When you post an article that answers a question or solves a problem, your readers are more likely to share it. And once your article gets shared, people will find you who never would have otherwise.
5. Blog content leaves a positive impression.
Most of the pages of your website are (and should be) encouraging potential clients to work with you. But a blog is a little different. Blog posts provide content without necessarily selling anything. When you provide your potential clients with free, valuable content, you leave a positive impression.
This doesn’t mean that there can’t be some sort of call-to-action (CTA) connected to a blog post. But a blog post is content marketing. This means that you are providing value while promoting your business.
Articles that address your readers’ concerns increase their positive feelings toward your brand. In fact, 82% of potential customers feel more positive about a company after reading custom content. (5)
6. A blog is an efficient use of your marketing dollars.
So maybe you’ve decided to outsource your marketing. Is a blog really the best way to go?
According to a report by Demand Metric, content marketing costs 62% less than traditional marketing. And the results are far better. In fact, content marketing generates 3x as many leads as traditional marketing. (6)
Taking a DIY approach to your marketing takes a lot of time and effort. And most practitioners would rather spend that time building their practices and helping their clients. This is where a holistic health copywriter (like me) can help you out.
7. A blog will bring more traffic to your website
How do people find your website? What are they searching for? If they already know you or were referred by a friend, they may search for you by name. But what about the people who don’t realize they need you? How will they find your website?
You want your potential customers to see your site first when they start searching for the help you can provide. If someone is searching for “local midwife”, you want to make sure that your name or birth center pops up at the top of their search results.
So how do you get there? Just having a website with what you do and where you do it isn’t enough. You need additional content to prove to Google that you are worth finding. Blogs are the perfect way to do this.
According to Forbes Magazine, blogs offer a big boost to site traffic. In fact, businesses with blogs draw 55% more traffic than businesses without them. (7)
Convinced that blogging is a good idea, but don’t have the time? That’s where I come in. I’m a holistic health copywriter and I can take blogging off your plate.
I write blogs, website copy, and email newsletters so you can focus on your clients. I can do the marketing for you.
(1) https://blog.hubspot.com/marketing/measure-content-marketing-roi
(2)https://www.demandmetric.com/content/content-marketing-infographic
(3)https://blog.hubspot.com/marketing/blog-search-engine-optimization
(4)https://www.demandmetric.com/content/content-marketing-infographic
(5)https://www.demandmetric.com/content/content-marketing-infographic
(6)https://landerapp.com/blog/content-vs-traditional-marketing/
