Welcome to my Data Portfolio!

Hi! My name is Kathy Kiger.

I’m a data nerd with a background in marketing, education, and healthcare.

After spending 11 years as a public school teacher, I decided it was time for a change. I went to nutrition school with the intention of working with clients. But I discovered that I love the business and marketing side of entrepreneurship the most. So I marketing and functional health and started my own business in Marketing strategy and copywriting for health professionals.

And I learned something.

Most of my clients were planning out their marketing based on gut feelings and what they felt like doing.

Real deal data wasn’t even in the picture.

So I decided to learn more about data — and how to use it in marketing.

And now I’m hooked…